ProductTank Kraków - #42

Hello Product People!

We are happy to invite you to the next meetup during which you will hear two interesting talks followed by networking part.

Our first guests will be Carlos Oliveira who will visit us with his lecture:

"AI in Content Marketing: 4 Practical Tips and Observations"

AI is reshaping how products connect with their audiences. This talk shares four practical ways product professionals can apply AI in content marketing to better position products, streamline go-to-market efforts, and support data-driven storytelling.

BIO:

Carlos is a Product Marketing Manager with over 15 years of experience in content creation and strategy. Born and raised in Brazil, he has called Poland home for the past eight years. He's worked for seven years as a journalist and has interviewed over 200 people from all over the world, from Honduras to Kosovo! He now brings that expertise to the world of marketing within the IT sector.

Our second speaker will be Viacheslav Husarov, who will tell us about

"Embracing the AI Bubble: A Practical Tips for AI Strategy for SMB B2B"

The strongest AI advantages rarely announce themselves. This talk reveals “quiet” levers for small/mid-size B2B teams: from unlocking your data potential to positioning for the next distribution shift. Expect practical steps, a few unsettling questions, and a playbook for moving first.

BIO:

Viacheslav is a Product leader with 6 years in B2B SaaS Product Management and 3 years in Software Development. Expert at shaping AI-driven product strategies, driving cross-functional teams, and launching features that lift revenue, adoption, and user satisfaction.